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Sunday, March 1, 2009

Liyana Jasmay : The new face for Maybelline Malaysia


Photo credit to Emmagem.com

Maybelline New York, Malaysia marketing arm without a doubt has shifted their demographic and pyschograpic target group to a younger female.

The new appointment of Liyana Jasmay as the local Maybelline spokesperson clearly stated all that.

Probably, with the economic slowdown, and with the crowded battle among beauty products brands both local and international targetting the adult women these days, has force them to acquire a targeted segment group which have a higher purchasing power. aka, Younger single female who live through educational loans/sponsorship or who just started working.

Soon,dont be suprised if later Maybelline sponsoring events for youth. Probably becoming one of the sponsors for Rock The World? Hehehe. As long as it generate money, nowadays anything goes!


http://www.maybelline.com/


http://www.liyanajasmay.com/

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