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Friday, July 17, 2009

7 inch burger


This is not an american Ads. This is an ad campaign for Burger King Singapore, with Singapore local agency. Its for a nationwide cross media campaign.

It now cause a controvery within the industry.Personally to me, nothing wrong with the ad. A person with an innocent mind(children perhaps)probably wouldnt have a clue on the semiotic behinds it. But what about normal adult?esp those who constantly keeps their dirty mind running 24/7 non stop? :P

Perhaps the agency forgotten the concept of targetted marketing. This ad would be useable if Burger King Singapore plan to attract customers from an open minded urban youth singaporean gay males and females in the media published for their segment, ie GQ,FHM magazine,Clubs,music(rave events) you know, 18sx related.

the only mistake that they do was to have this ad plastered on billboard and mainstream media that clearly not inline with the targetted market as the way the ad has been executed.

Maybe the executives involved were too excited to be too daring back then. Hehe. Anyway, If their aim is to capture attention. I guess they have done it succesfully.

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2 Comments:

Blogger nami o fish said...

Dirty mind..ape maksud u dirty mind?
Seks adalah lumrah manusia.
Seks adalah hak asasi manusia.
Yang menjadikan ia kotor adalah orang yang mahu menjadikan ia satu perniagaan,macam pelacuran,pornografi.

Cuba tanya seluruh dunia ni,siapa yang tak nak seks?

Boleh la jadi sami ke paderi.Paderi pun ade kes liwat orang sekarang.

July 17, 2009 at 4:24 AM  
Blogger Milo Skilos said...

hehee. i dah edit sket my wording.

:P

July 17, 2009 at 8:09 AM  

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