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Thursday, June 30, 2011

Will Justin Timberlake Rawk Myspace?

Specific Media Logo
The buzzing news about myspace being sold has been confirmed when Myspace is now officially sold to Specific Media, a US based digital media and advertising company which drives viewership to its content providers as well engaging brands with its potential customers.

The company promises to connect audience,contents and brands creating an impactful media experience, or so to speak :)

Nothing new about the acquisition of myspace ownership starting from Tom Anderson to Rupert Murdoch, but it is something interesting when particularly this time when Justin Timberlake also co- join in the latest ownership by taking stake(and share) in the myspace creative direction,brand and business strategy.

Justin Timberlake part of group buying MySpace

Justin Timberlake

Quoated as saying " there's a need for a place where fans can go to interact with their favourite entertainers,listen to music,watch videos, share and discover cool stuff and just connect. Myspace has the potential to be that place"

He also added " Art is inspired by people and vice versa,so there's a natural social component to entertainment, Im excited to help revitalize myspace by using its social media platform to bring artists and fans together in one community"

Specific Media is a company founded in 1999 by Chris and Russel Vanderhook to address the needs of online advertising space, since then the company developed into one of the largest online advertising companies by bringing advertising technology and its ray of clients to myspace, the company is hoping to create a digital hub where consumer,content and brands connect.

The rumors about the new ownership acquisition for myspace is definitely something that is meant to be when the company has projected decline in the numbers of hits and viewership with the latest headlining news when they announce that the company is letting go 47% of its employee or total numbers of 500 staffs in january this year.

Im excited to see what will the new myspace will looklike? will justin manage to reinvent the social media network and make you come back to myspace to watch videos and what not? bring it on baby! :)